Forrester: AI, automation will shrink ad agencies in 2021

By Arnaud Fischer|2020-10-30T14:37:12+00:00October 30th, 2020|Categories: News|

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Artificial intelligence (AI) and automation technologies will lead advertising agencies to handle more tasks with fewer workers in 2021, Forrester Research predicted in a report shared with Marketing Dive. The researcher forecast the trends will continue into next decade, with 11% of creative and media agency tasks expected to be automated by 2023 and 23% of the overall agency to be automated by 2032, as these technologies extend their reach into areas like finance, HR and account management.
The agency landscape will start to look different as the number of small- and mid-sized marketing, ad tech and martech providers grows by at least 5%, Forrester predicted. Entrepreneurialism will flourish as agencies shed workers, flooding the marketplace with creative talent that will establish new businesses to deliver agency and marketing services.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.