Why you should give Google Analytics 4 a chance

By Arnaud Fischer|2022-05-30T20:57:05+00:00May 30th, 2022|Categories: News|

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There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here’s why.

Krista Seiden on May 24, 2022 at 6:00 am

There is a lot of negativity out there when it comes to Google Analytics 4.

I get it. It’s a new product that looks, feels and works differently from what we’re all used to in Universal Analytics.

And, as many readers would rightly suggest, it’s still missing features. [Disclosure: I used to work for Google and helped build the foundations of Google Analytics 4]

All that being said, I’m here to offer an unpopular opinion: GA4 is actually a great tool. Not only that, it’s a lot more resilient for the future (think privacy, cookies and scaled data models).

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.