Google rolling out conversion migration tool for Google Analytics 4

By Arnaud Fischer|2022-04-27T20:59:39+00:00April 27th, 2022|Categories: Uncategorized|

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You can use this tool to import your Universal Analytics 3 goals into GA4.

Barry Schwartz on April 15, 2022 at 12:50 pm

Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section.

How it works. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property. I personally do not see it yet, but I suspect I will see the import tool soon. Charles Farina posted screenshots of how it works on Twitter:

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.