RTB House is using deep learning, artificial intelligence and first-party data to create streaming video ads aimed at attracting consumers before they are aware of a particular brand or a product, but also during the final stages when they are trying to make up their mind about what to buy.
The product — RTB House Streaming Video Ads — that makes it possible is the first major product with full-funnel capabilities released from the company’s AI Marketing Lab created in 2018, with a $5 million first-year investment.
The lab acts as a creator and an incubator for the company’s technology, where retailers and brands like Neiman Marcus and Zulily can test strategies.
