As we progress, it is important to adapt your strategy, organization and communication.
John E Lincoln on May 1, 2020 at 3:16 pm
If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen.
1. Strategy with change
Everything a digital marketing agency does starts with their strategy, so I think it is important we address this first.
How it will change
There have been clear changes to supply and demand online. The product market fit has also been modified for almost every category on some level due to the ripple effect of COVID-19. Because of this, agencies are going to have to look at themselves and their clients through the following lenses:
