Retailers are quickly pivoting to emphasize mobile tech and virtual appointments to keep their businesses going.
The idea to offer virtual skin consultants didn’t occur to Sarah Akram until early 2020. Akram, a master esthetician and founder of Sarah Akram Skincare, caters to celebrities like Billy Porter and Zooey Deschanel and has received requests from customers all over the country to resolve their skin concerns.
When it became clear that she needed to temporarily close her business due to the COVID-19 pandemic, Akram decided to offer virtual consultations for her clients. She offers free 20-minute virtual assessments, $50 virtual lessons instructing clients on how to use products and is now selling her skincare products via their online store.
