Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals.
Billions of people worldwide now use the internet to do their shopping, research businesses, and receive recommendations for products and services. This makes refining your digital marketing strategies more important than ever.
In my decade as CEO of a digital marketing agency, I’ve never met a company yet that succeeded in creating a refined digital marketing campaign without first coming up with equally effective key performance indicators (KPIs) for the strategies.
