Driven by a combination of the effects of the coronavirus crisis and pre-pandemic trends, the average time US consumers spend with media will rise by more than 1 hour per day this year, to 13 hours, 35 minutes. While receding somewhat in the next two years, the total will remain well above 2019’s level.
Has the coronavirus pandemic affected patterns of time spent with media?
Affected, yes. Transformed, no. Some trends have accelerated, while others have slowed. But patterns of media usage are mostly moving in the directions they were pre-COVID, with traditional TV’s temporary reversal of decline a notable exception.
