I’ve been asked continuously over the last twenty years “what’s a good click through rate, bounce rate, time on site, etc.” and more recently, “what’s a good IVT (invalid traffic) rate?” My answer has always been that industry wide digital advertising benchmarks are meaningless because they are not actionable, even though it is very tempting to compare yourself to them. Let me explain why.
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Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam.
Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.
