After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday.
The data is based on a survey of 347 brand marketers and agency buyers, split about evenly between the two. The interviews were conducted through the first half of March, so any DSP market fallout since the pandemic doesn’t register in the results.
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