S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains why you should make it part of your advertising media mix.
The world of programmatic advertising is often perceived as uber-complicated, full of jargon, and home to more abbreviations than you could shake a stick at. Although the latter two might be true, understanding how programmatic advertising works doesn’t need to be complicated.
In a nutshell, programmatic advertising is the automated buying of online ad space in real-time, using data to reach the right person at the right time. It takes away the need for laborious manual processes, leaving humans more time to optimize their programmatic campaigns and yield stronger results for advertisers. If you’re curious about the benefits of programmatic, and why you should use programmatic advertising in your media mix, read on.
10 benefits of programmatic advertising to add to your media mix | The Drum
