What NFTs Mean For Advertising, Content, Alternative Revenue

By Arnaud Fischer|2021-06-06T13:39:34+00:00June 6th, 2021|Categories: Uncategorized|

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NFTs, or non-fungible tokens, are a new type of digital asset where ownership is recorded on a blockchain. The technology “threatens old media models and will take time for the industry to adopt and adapt,” says James Fox, global chief strategy officer at MullenLowe Group, a creative integrated marketing communications network of agencies.

NFTs are made using blockchain technology — similar to what might be used to build Bitcoin or Ethereum — and have more space on them than bitcoin, so a JPEG, MP3 or GIF can be embedded.

Each NFT comes with a unique identification code that is stored on the blockchain. This is the critical part, and means that each NFT becomes unique — and that’s what drives value.

What NFTs Mean For Advertising, Content, Alternative Revenue 06/01/2021 (mediapost.com)

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.