Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7 billion, according to analytics firm eMarketer‘s inaugural forecast in the sector.
The projected 33.6% uptick in 2021 is more than double the 14.4% growth that occurred in 2020, per eMarketer, when brands spent $2.76 billion on influencer marketing. The firm largely attributes this year’s growth to the pandemic.
