U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms

By Arnaud Fischer|2021-08-11T12:41:00+00:00August 11th, 2021|Categories: Uncategorized|

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“Audiences continue to migrate online, and online video viewing is growing rapidly, even as traditional television ratings shrink again after a one-off spike when lockdowns began in 2020,” Zenith said in its report. “Advertisers value online video as a means of maintaining reach while television declines, but it’s an effective form of brand communication in its own right.”

Zenith sees total TV spending in the U.S. shrinking 4% to $60.575 billion in 2021 from $63.4 billion in 2020. Zenith sees TV spending growing again in 2022 to $63.224 billion, but staying flat in 2023.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.