The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work. For now, video games and augmented and virtual reality (AR and VR) are two precursors of the metaverse that offer marketers a chance to experiment. But as hardware developers like Meta, Snap, and Samsung release better and cheaper VR headsets, and games like Fortnite debut new virtual spaces that aren’t focused solely on gameplay, there will be even more ways for marketers to take advantage of the social and technological aspects of the metaverse.
