TikTok testing search ads

By Arnaud Fischer|2022-04-27T20:56:57+00:00April 27th, 2022|Categories: Uncategorized|

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Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).

Danny Goodwin on March 28, 2022 at 10:45 am

TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results.

What it looks like. Here’s a screenshot of a TikTok search ad on the results page for [skincare routine], via a tweet from David Herrmann, president of Herrmann Digital, a paid social advertising company.

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About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.