The evolution of MarTech

By Arnaud Fischer|2020-08-29T09:53:04+00:00August 29th, 2020|Categories: Uncategorized|

The rapid growth of Martech empowered marketers to automate and streamline many aspects of their day-to-day marketing activities.

MarTech is nothing but a software/tech used by marketers to plan and execute marketing activities. It is a perfect mix of marketing and technology. From planning to execution and analysing results, to future forecasting, Martech serves as a vital tool for Marketeers. All of these happening at scale, in a multi-touchpoint, omnichannel, primarily digital environment.

A few years ago, Marketing Technology was in a stage of infancy. At that point, the MarTech industry had a total of about 150 tools and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family.

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About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.