How to Apply User Journey Mapping to PPC Advertising
TOFU, MOFU, and BOFU. If you’ve been in content marketing for a while, [...]
Pro Tip: It’s time to evaluate your martech budget
During the coronavirus crisis, it's important to make the hard decisions about what [...]
The Impact of COVID-19 on PPC: Industry-by-Industry
It’s clear that, depending on industry vertical, COVID-19 is having a different impact [...]
Key marketing areas ripe for innovation during the Coronavirus crisis
Lomit Patel, Vice President of Growth at IMVU, looks are five key areas [...]
Marketers need to rethink their strategies for these extraordinary times: Embrace digital and optimization
It’s become obvious that marketers need to create an events-proof strategy for the [...]
Facebook Publishes New Guides to Help Businesses Deal With the Impacts of COVID-19
What a year the first three months of 2020 have been. It feels [...]
Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke [...]
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to adapt. [...]
3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus Complications
Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers [...]
Making The Most Of Your Marketing Team During COVID-19
COVID-19’s sweeping impact on business is already being felt across the globe and [...]