YouTube Makes Its Ads on Connected Television Platforms Shoppable
The Google-owned video site extended its video action campaigns to CTV Early tests [...]
Welcome to the TikTok Economy
How corporate America and creators everywhere are racing to capitalize on the addictive [...]
TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval
Viewers are increasingly ditching broadcast entertainment for streaming, Nielsen is being challenged as [...]
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
The platform is strengthening its ties with influencer marketing agencies TikTok's new API [...]
How Mars measures the emotional impact of video ads using AI tech
A proprietary tool tracks eye and mouth movements so the company behind M&M's and [...]
Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies
Snapshot Its AI-driven technology offers a revolution in onscreen advertising Offers brand owners a [...]
47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on
Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. [...]
Navigating the creator economy gold rush
As the creator economy matures, it’s hitting some bumps. Investors, marketers and influencers [...]
Contextual Advertising: AI’s Answer to a Cookieless World
by Grace Dillon on 21st Jul 2021 in Deep Dive Over the last [...]
Should you build or buy martech? Yes
“Homegrown martech is like homemade pizza.” That’s the kind of quip I might [...]