If No One Sees Your Ad, Did It Even Run?
Consumer Ad Avoidance Makes Product Placement More Vital After steep declines in 2020 [...]
Product Placement Advertising Marketplace
BrandedPlacement simplifies product placement advertising in films & streaming videos. Our mission is [...]
10 benefits of programmatic advertising to add to your media mix
S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of [...]
What NFTs Mean For Advertising, Content, Alternative Revenue
NFTs, or non-fungible tokens, are a new type of digital asset where ownership [...]
Key Takeways From the Google Marketing Livestream
At the Google Marketing Livestream, Google announced new features & rollouts of existing [...]
Google FloC Explained: A Guide for Marketers
This guide is a one stop shop for everything that you need to [...]
eMarketer: US Connected TV Upfront spend doubles to reach $4.5bn
While the traditional US TV Upfront market is expected to stabilize, it is [...]
CTV’s Share Of Video Ad Impressions Surpassed 40% In Q1
by Karlene Lukovitz @KLmarketdaily, May 18, 2021 The share of impressions served to CTV rose [...]
5 Search Trends That Are Here To Stay
Every aspect of how people work, live, shop and spend leisure time has [...]
Amazon’s over-the-top business, including IMDb TV and Twitch, tops 120M monthly viewers
Sarah Perez@sarahintampa / 6:38 PM EDT•May 3, 2021 Amazon’s free, ad-supported streaming service IMDb TV [...]