How Mars measures the emotional impact of video ads using AI tech
A proprietary tool tracks eye and mouth movements so the company behind M&M's and [...]
Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies
Snapshot Its AI-driven technology offers a revolution in onscreen advertising Offers brand owners a [...]
47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on
Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. [...]
Navigating the creator economy gold rush
As the creator economy matures, it’s hitting some bumps. Investors, marketers and influencers [...]
Contextual Advertising: AI’s Answer to a Cookieless World
by Grace Dillon on 21st Jul 2021 in Deep Dive Over the last [...]
Should you build or buy martech? Yes
“Homegrown martech is like homemade pizza.” That’s the kind of quip I might [...]
SPACEX LAUNCHING SATELLITE TO DISPLAY BILLBOARD ADS IN SPACE YOU’LL BE ABLE TO PURCHASE ADVERTISING SPACE USING DOGECOIN.
Orbital Billboards SpaceX is partnering with a Canadian tech startup to launch a digital [...]
U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)
By Geoff Weiss Influencer marketing spend is predicted to jump 33.6% in the U.S. [...]
U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms
By Jon LafayetteMedia agency Zenith is forecasting a decline in U.S. TV ad spending [...]
Google’s Delayed End of Third-Party Cookie Support Doesn’t Mean Marketers Should Wait on First-Party Data Adoption
By Joanna Catalano More than 18 months after announcing that Chrome would no longer [...]