U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)
By Geoff Weiss Influencer marketing spend is predicted to jump 33.6% in the U.S. [...]
U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms
By Jon LafayetteMedia agency Zenith is forecasting a decline in U.S. TV ad spending [...]
Google’s Delayed End of Third-Party Cookie Support Doesn’t Mean Marketers Should Wait on First-Party Data Adoption
By Joanna Catalano More than 18 months after announcing that Chrome would no longer [...]
Microsoft Debuts Multimedia Ads For Search
by Laurie Sullivan @lauriesullivan, July 7, 2021 Microsoft Advertising today announced a responsive ad format [...]
TikTok made me buy it
By Rebecca Jennings@rebexxxxa Jul 6, 2021, 8:00am EDT A couple months ago, I was hunting [...]
Individuals Now Spend More Time On TikTok Than YouTube, Facebook, Netflix–At Least On Android (Report)
Americans now spend more time on TikTok than YouTube. At least, according to analytics firm App Annie’s [...]
Branded Content: The Next Frontier In The World Of Digital Metrics
Branded content campaigns are regarded as one of the more effective ways to [...]
Google Updates Video SEO Best Practices
Google has updated its documentation on video SEO best practices with a section [...]
Instagram on How Its Algorithms Work
Instagram CEO Adam Mosseri published an article explaining how algorithms rank content shown [...]
If No One Sees Your Ad, Did It Even Run?
Consumer Ad Avoidance Makes Product Placement More Vital After steep declines in 2020 [...]